Here's what that typically looks like:

• Monday morning: 2 hours reviewing last week's social media performance and deciding what to post this week
• Tuesday: 90 minutes on a call with your web developer about a simple change that's taking weeks
• Wednesday: An hour trying to figure out why your ad spend went up but leads went down
• Thursday: 45 minutes responding to your social media manager's questions about what to post
• Friday: Another hour in a status meeting with your marketing team or vendors, hearing about "impressions" and "engagement" but not understanding if it's driving business results

Total time spent: 6+ hours per week. And you still don't have clarity on whether marketing is actually working.

That's the hidden cost of managing marketing yourself or coordinating multiple vendors. It's not just the money you're spending—it's the time and mental energy you're losing on decisions that should be handled by someone who owns your marketing strategy.

The MADM Approach: Strategic Ownership, Not Task Management

When you work with MADM as a strategic marketing partner, we flip this model completely.

Instead of you managing marketing, we own it. Instead of you trying to coordinate vendors, approve every post, and make sense of disconnected data—we handle it all and report back on what actually matters: business results.

Here's what replaces those 6+ hours of scattered marketing management:

The 15-Minute Marketing Check-In

Every week (or bi-weekly, depending on your engagement), you receive a concise, focused update that takes 15 minutes or less to review.

What's included:

1. What We Did (30 seconds) A bullet-point summary of marketing activities completed that week—website updates, content published, ads launched, campaigns optimized. No fluff, just what got done.

2. What's Working (2 minutes) The performance highlights that matter to your business: qualified leads generated, conversion rates, traffic to key pages, engagement on high-value content. We translate data into plain English tied to your business goals.

3. What We're Adjusting (1 minute) If something isn't performing, we tell you what we're changing and why. No waiting for you to notice. No excuses. Just proactive adjustments based on real data.

4. What's Next (1 minute) A brief look at priorities for the coming week—what we're launching, testing, or optimizing. You know what's happening without needing to manage it.

5. What We Need from You (If Anything) (30 seconds) Occasionally, we'll need input—approving a major messaging change, providing information for a case study, or confirming a strategic direction. But it's rare, specific, and never takes more than a few minutes.

Total time to review: 5 minutes.

Total time for any follow-up questions or input: 10 minutes max.

That's it. 15 minutes per week, and you're fully informed on your marketing without being buried in it.

What This Replaces

When you're managing marketing yourself or coordinating multiple vendors, here's what disappears:

❌ No More Vendor Management

You're not scheduling calls with your web developer, your social media manager, your SEO consultant, and your ad agency. We coordinate all of that. You have one point of contact: MADM.

❌ No More Guessing If It's Working

You're not logging into Google Analytics, Meta Ads Manager, and your email platform trying to piece together whether marketing is driving results. We pull the data, analyze it, and tell you what it means for your business.

❌ No More Tactical Decisions

You're not approving social media posts, reviewing blog drafts, or deciding which keywords to target. We handle tactical execution based on the strategy we've built together. You focus on running your business.

❌ No More Scattered Reporting

You're not receiving five different reports from five different vendors with five different definitions of "success." We consolidate everything into one view: what's driving business results and what's not.

❌ No More "Marketing Homework"

You're not being asked to fill out content calendars, provide input on every little decision, or spend hours in status meetings. We take ownership and only pull you in when strategic input is truly needed.

The Real Time Savings: It's Not Just the 6 Hours

The 15-minute check-in replaces the 6+ hours of direct marketing management every week. But the real time savings go deeper.

Mental Bandwidth

When you're managing marketing, it's not just the time in meetings or reviewing reports. It's the constant mental load of wondering if you're doing the right things, if your vendors are performing, if you're wasting money.

That background stress disappears when someone you trust owns the strategy and execution.

Decision Fatigue

Every "What should we post this week?" email. Every "Do you want to try this new tactic?" question. Every "Here are three options for the homepage—which do you prefer?" decision.

When you're managing marketing, you're making dozens of small decisions every week that drain your energy. With MADM, those decisions are made by someone with the expertise and context to make them strategically—and you're only pulled in for the decisions that truly matter.

Opportunity Cost

The 6+ hours you spend on marketing every week isn't just lost time. It's time you could be spending on revenue-generating activities, strategic planning, client relationships, or operational improvements.

For a business owner whose time is worth $150-$300/hour, that's $900-$1,800 per week in lost opportunity cost. That's $3,600-$7,200 per month.

When you factor in the opportunity cost, the ROI of strategic marketing partnership becomes obvious.

How the 15-Minute Check-In Actually Works

Let's walk through a real example of what a weekly check-in looks like.

Subject: MADM Weekly Check-In | Week of January 20

What We Did:

• Published blog post: "5 Signs Your Business Is Ready to Scale"
• Launched LinkedIn ad campaign targeting CFOs in professional services
• Optimized homepage conversion flow based on last week's heat map data
• Scheduled 6 social posts focused on thought leadership

What's Working:

• LinkedIn ads: 47 clicks, 8 qualified form submissions, $31 cost per lead (target: under $50)
• Blog traffic: Up 22% week-over-week, with 40% of visitors clicking to "Request Strategy Call"
• Email campaign: 34% open rate, 8% click rate (above industry average)

What We're Adjusting:

• Facebook ads underperforming (cost per lead at $78). Pausing that campaign and reallocating budget to LinkedIn, which is converting at half the cost.

What's Next:

• Launching case study content series next week
• Testing new email nurture sequence for leads who haven't converted yet
• Planning Q1 content calendar around your speaking engagement themes

What We Need from You:

• Can you provide a quote for the case study on the Smith & Co. project? (2 sentences, 5 minutes max)

Time to review: 3 minutes. Time to provide the quote: 5 minutes. Total: 8 minutes.

You're fully informed, marketing is moving forward strategically, and you haven't had to manage a single vendor or make a single tactical decision.

What This Means for Your Business

When you're not spending 6+ hours per week managing marketing, here's what becomes possible:

You focus on revenue-generating activities. Sales conversations. Client relationships. Strategic partnerships. The work that actually moves your business forward.

You make better decisions. When you're not buried in marketing tasks, you have the mental space to think strategically about your business, not just react to the urgent.

You scale more effectively. Marketing becomes a system that runs without your constant input. That's what allows you to grow beyond what you can personally manage.

You sleep better. Knowing someone you trust is handling marketing with strategic clarity and accountability removes a constant source of stress.

This Only Works with Strategic Ownership

The 15-minute check-in isn't a reporting format. It's the output of a fundamentally different approach to marketing.

It only works when:

• Someone owns your marketing strategy (not just executes tasks)
• That person has the context and authority to make decisions (not waiting for your approval on everything)
• Marketing is treated as a system (not a collection of disconnected tactics)
• You've built trust with a partner who understands your business goals (not just hired a vendor to complete tasks)

This is why MADM operates as a strategic marketing partner, not a task-based vendor.

We take ownership of your marketing direction, execution, and results. We make decisions based on strategy and data. We only pull you in when your input truly matters.

That's what makes the 15-minute check-in possible. And that's what saves you 10+ hours per week.

Is This Right for Your Business?

The 15-minute check-in model works best for established businesses that:

• Are generating $1M-$10M+ in annual revenue
• Recognize marketing is important but don't have time to manage it
• Want strategic direction, not just task execution
• Are open to trusting a partner to own marketing outcomes
• Value clarity and accountability over constant involvement

If that sounds like your situation, the next step is a strategy conversation.

We'll talk about your business goals, your current marketing challenges, and whether MADM's approach is the right fit. No sales pitch. No obligation. Just clarity.

Ready to get your time back?

Request a Strategy Call

About MADM Media + Marketing

MADM provides strategic marketing leadership and execution to growing businesses in Arkansas and beyond. We work as long-term partners, not task-based vendors—bringing clarity, direction, and accountability to marketing so business owners can focus on what they do best: running their business.

Learn more at madmmedia.com